Online Marketing Manager CRM

Role Overview

The Online Marketing Manager CRM is responsible for lead management, app marketing, CRM systems, transaktionale e-mails, and lifecycle marketing. They will develop new opt-in touchpoints, plan and control push campaigns, and optimize automated email and app journeys.

What You Will Do

The role involves developing the CRM system landscape, identifying potential for automations, AI-based workflows, data logics, and tool integrations. You will also analyze performance and user behavior with tools like SAP Emarsys, econda, adjust, and Tableau.

Why It Might Be a Fit

The ideal candidate is fluent in German, has experience in CRM or marketing automation, and is familiar with marketing automation platforms. They should be able to think in whole customer journeys, work structured, and communicate safely with IT teams.

Requirements

• Degree in economics with a focus on (online) marketing or a comparable education
• Several years of experience in CRM or marketing automation, ideally in e-commerce
• Independently set up email and app automation
• Fluent in German in word and writing
• Familiar with marketing automation platforms, ideally SAP Emarsys, alternatively Braze, Klaviyo or similar tools
• Understanding of data models, automated workflows, interface and API logics
• Knowledge of the legal basics of consent, DSGVO and TTDSG

Benefits

• 30 days of vacation
• Flexible working hours
• Regular work from home
• Up to 4 weeks of work and travel per year
• 20% contribution to pension or health insurance
• Job bike
• Fitness
• Affordable Germany ticket