Director, Digital Marketing Strategy and Planning

Role Overview

The Director, Digital Marketing Strategy and Planning is responsible for defining and executing the organization’s digital marketing strategy roadmap to drive customer engagement, lead generation, product adoption, and business growth. This role serves as the strategic link between Marketing, Product Management, Sales, Business Operations, IT, and Data Analytics to ensure digital platforms, customer data, analytics, automation, and AI capabilities support commercial objectives.

What You Will Do

Key Responsibilities include establishing digital marketing priorities, roadmaps, and performance metrics, overseeing strategic direction for email/SMS/push, social media, paid media, and content marketing, and advising on the strategy, governance, and optimization of the marketing technology ecosystem.

Why It Might Be a Fit

The ideal candidate will have 10+ years of progressive experience in digital marketing, marketing technology, marketing operations, or digital transformation, and a working knowledge of HIPAA, healthcare data privacy, and regulatory compliance.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, Communications, or a related field; MBA preferred
• 10+ years of progressive experience in digital marketing, marketing technology, marketing operations, or digital transformation
• Working knowledge of HIPAA, healthcare data privacy, and regulatory compliance
• 5+ years of leadership experience managing digital marketing, analytics, or customer engagement functions
• Experience with CRM (Salesforce), marketing automation (Pardot, Salesforce Marketing Cloud), customer data platforms, analytics, AI-enabled marketing tools, and digital customer engagement strategies
• Proven success partnering with Product Management to support new product launches and commercialization initiatives
• SEO/AEO optimization knowledge and digital experience platform (DXP) capabilities
• Healthcare, medical device, diagnostics, life sciences, or B2B technology experience preferred

Benefits

• Competitive salary
• Equity participation
• Health insurance
• 401(k) plan
• Paid time off
• Wellness programs
• Professional development opportunities