Role Overview
We are seeking a Director of Marketing, Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams.
What You Will Do
Develop and implement demand generation strategies and campaigns, collaborate with sales and marketing teams, use data and analytics to measure and improve performance, and resolve challenges within the demand generation process.
Why It Might Be a Fit
The ideal candidate will have extensive experience leading marketing initiatives and teams in a business-to-business environment, a deep understanding of market trends and customer behavior, and the ability to influence without authority and collaborate with executive leaders.
Requirements
- Possess extensive experience leading marketing initiatives and teams in a business-to-business environment.
- Be able to lead and motivate a team of marketing professionals effectively.
- Possess deep understanding of market trends and customer behavior to inform marketing strategies and data-driven decisions.
- Ability to influence without authority and demonstrate comfort collaborating with executive leaders.
- Be able to anticipate and resolve complex issues and make critical decisions.
To apply for this job please visit novanta.wd5.myworkdayjobs.com.

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