Associate Director, Digital Marketing Optimization

Role Overview

This role will lead the ongoing optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness against strategic objectives.

What You Will Do

Responsibilities include campaign measurement planning, institution of best practices, and delivery of innovative capabilities in data and analytics.

Why It Might Be a Fit

The ideal candidate will bring extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness and efficiency of our promotional investments.

Requirements

• A minimum of a BA/BS degree is required.
• Minimum 7 years’ experience using data & analytics to support business decisions
• Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
• Hands on experiences with web analytics including A/B testing (Google, Adobe, etc.)
• Solid understanding of database structures, data wrangling, cleansing, and manipulation
• Project management experience and ability to manage multiple projects while consistently meeting deadlines
• Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
• Must be curious with an openness to new thinking balanced with realistic business needs
• Proven self-starter with high standards of excellence and an innovative mind
• Demonstrated leadership skills and ability to coach and manage team members
• Ability to manage for results under ambiguity
• Strong interpersonal, communication, and analytical skills
• Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
• Excels at interacting with a diverse group of people, all levels of management, including senior leadership
• Forward-thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data

Benefits

• 401(k) eligibility
• Various paid time off benefits, such as vacation, sick time, and parental leave
• Medical benefits
• Financial benefits
• Sign-on bonus
• Restricted stock units
• Discretionary awards