CRM & E-Mail Marketing Manager

Role Overview

You are responsible for the operational and strategic development of our CRM and email marketing activities with a focus on lead recovery and re-engagement. You design and implement multi-stage marketing automation campaigns via email, SMS, and WhatsApp (nurturing, onboarding, win-back, retention) and ensure their clean evaluability. You create informative reports with KPI analyses and derive concrete recommendations from them. You conduct target group and segmentation analyses to identify dormant leads and continuously sharpen our communication strategy.

What You Will Do

Design and implement multi-stage marketing automation campaigns via email, SMS, and WhatsApp. Create informative reports with KPI analyses and derive concrete recommendations from them. Conduct target group and segmentation analyses to identify dormant leads and continuously sharpen our communication strategy.

Why It Might Be a Fit

You will work closely with departments such as sales, product, and content to ensure cross-channel consistent messages and optimize lead quality and timing. You will have real responsibility & impact, steering budgets and growth topics directly.

Requirements

• At least 2-3 years of professional experience in email marketing or CRM, preferably in the B2C field or with consumer services
• Practical experience with the Salesforce Marketing Cloud (SFMC) – setup of automation, journey builder, segmentation, and email sending (or very good knowledge of a comparable enterprise tool like HubSpot, Klaviyo, or Braze)
• Master multi-channel marketing and know how to orchestrate email, SMS, and WhatsApp campaigns and build tracking-technically clean workflows
• Excellent German language skills (C2) for correct and empathetic marketing communication

Benefits

• Real responsibility & impact
• Flexible work: Remote or in the office in Berlin
• Flat hierarchies & fast decisions
• Training budget for your personal and professional development
• Modern tools & setup, with room for new ideas and technologies (including AI in marketing)
• Team culture that cares: regular team lunches, exchange & cohesion
• Benefits such as occupational pension provision, snacks & drinks
• Fair, transparent remuneration