Role Overview
As the go-to-market lead for NRG’s value brands, you will own the strategy for how we generate demand and win new customers across every acquisition channel. You’ll turn market and customer insight into offers, campaigns, and channel plans, and you’ll work cross-functionally to execute them.
What You Will Do
You’ll own demand generation and channel strategy, identify growth opportunities, act as the strategic growth partner for acquisition channels, design and launch promotional campaigns, and partner with cross-functional teams to execute plans.
Why It Might Be a Fit
You’ll have the opportunity to work on a dynamic team, develop skills for success, and champion employees and bring value to customers, investors, and society.
Requirements
- Bachelor’s degree in business, marketing, economics, or a related field (MBA a plus)
- 8+ years in growth strategy, consulting, go-to-market planning, marketing, sales, or business development
- A track record of launching or scaling acquisition programs across multiple channels, with results you can quantify
- Strong analytical skills, with hands-on experience turning market research and performance data into decisions
- Experience influencing cross-functional partners without direct authority
- Exceptional communication skills, including the ability to build clear, compelling executive presentations
Benefits
- Dynamic work environment
- Unified and inclusive culture
- Strong sense of belonging
- Opportunities for skill development
To apply for this job please visit careers.nrgenergy.com.

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