Applied Innovation Program Marketing Lead

Role Overview

Supports NTT DATA Group Corporation and aligned to NTT DATA, Inc. as the primary marketing interface for the Applied Innovation Program (AIP), coordinating AIP’s presence in NTT DATA’s campaigns, events, analyst relations, public relations, thought leadership, and internal communications.

What You Will Do

Plans and coordinates AIP market presence globally, partnering with the Global AI Office (GAO) and leadership within NTT DATA and NTT DATA, Inc. to build awareness of AIP differentiators and value propositions.

Why It Might Be a Fit

The ideal candidate combines strategic thinking with hands-on execution, a strong track record of marketing program implementation and success, a clear understanding of technology and business impact, strong content creation capabilities, successful thought leadership initiatives, and the ability to operate in an international and matrixed environment.

Requirements

• Minimum of 12–15 years of relevant work experience in B2B technology marketing
• Cross-functional marketing experience and expertise in marketing principles and methods, with excellent strategic focus
• Excellent verbal and written communication skills; advanced ability to create compelling narratives around complex technology topics
• Excellent influencing skills; ability to work with business leaders and subject matter experts to execute awareness and demand generation programs that drive pipeline and support business growth
• Ability to collaborate across geographies, business units, and organizational levels in a matrixed, international environment
• Demonstrated experience in analyst relations, public relations, events, and alliance/partner marketing preferred
• Understanding of AI/generative AI, emerging technologies, and the technology services industry preferred