Director of Demand Generation

Role Overview

The Director of Demand Generation will own the demand plan and pipeline, running integrated campaigns across paid, content, webinars, events, and email. They will direct paid media performance, account-based campaigns, and content and events teams.

What You Will Do

The role involves planning and running campaigns, setting channel budgets and conversion assumptions, forecasting spend, and holding agencies and vendors to their numbers. The Director will also own the demand plan and budget, and will be responsible for evaluating lead quality, funnel conversion, opportunity progression, and won business.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in B2B marketing, with substantial ownership of demand generation, and 3+ years of managing direct reports. They will have a pipeline track record, paid media depth, and account-based experience. The role requires fluency in Salesforce, HubSpot, LinkedIn Ads, Google Ads, and GA4, and experience with ABX audience platforms, sales engagement tools, and intent sources is a plus.

Requirements

• 8+ years of experience in B2B marketing
• substantial ownership of demand generation
• 3+ years of managing direct reports
• pipeline track record
• paid media depth
• account-based experience
• fluency in Salesforce, HubSpot, LinkedIn Ads, Google Ads, and GA4
• experience with ABX audience platforms, sales engagement tools, and intent sources

Benefits

• Flexible PTO
• 401(k) company contribution
• Generous education and training budget
• 100% company-paid healthcare
• Fully remote work