Lead Growth Product Analyst

Role Overview

As a Lead Growth Product Analyst at Numan, you will be responsible for owning the analytics for the growth squad across acquisition, conversion, retention, and lifetime value. You will design, run, and evaluate experiments on the product, propositions, offers, and pricing, and leverage the Finance and Data Teams’ view of unit economics.

What You Will Do

You will analyze marketing channel mix and acquisition efficiency, segment customers and prospects by persona, behavior, and expected value, and track early-journey behavior such as first-month engagement, commitment take-up, and early retention.

Why It Might Be a Fit

You will need several years of experience in product, growth, or marketing analytics, ideally in a subscription, D2C, or digital health business, with a track record of analysis that changed decisions and moved commercial metrics.

Requirements

• Several years in product, growth or marketing analytics, ideally in a subscription, D2C or digital health business
• A track record of analysis that changed decisions and moved commercial metrics, with clear examples
• Expert SQL and confident use of a BI tool such as Looker
• Python or R for deeper analysis
• Strong experimentation skills, including test design, sample sizing, statistical significance, incrementality and pitfalls such as novelty effects and cannibalisation
• A solid grasp of subscription economics: cohorts, retention curves, CAC, contribution margin and LTV
• Experience with marketing measurement, such as attribution models, channel performance and spend efficiency
• Comfort with product analytics tools such as Amplitude or Mixpanel, and with funnel and behavioural analysis
• The ability to turn messy questions into a clear recommendation, and to explain it simply to non-technical audiences
• Commercial judgement and a bias to action: you’re comfortable deciding with imperfect data and saying when you were wrong

Benefits

• Share options
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan)
• Health insurance with Vitality
• Electric car salary sacrifice scheme with Octopus
• Enhanced maternity and parental leave
• A day off on your Birthday!
• Nursery benefit provided by YellowNest
• Employee assistance programme (access to therapy, financial planning and discounts)
• Generous pension (includes both employee and employer contributions)
• Flexible working options, including a dog-friendly office in Farringdon
• Personal training and development budget via Learnerbly
• Wellhub membership, giving you access to over 2,000 locations in the UK
• Cycle to work scheme
• Season ticket loan
• Discount on Numan products for your friends and family
• Paid volunteering days
• An additional 2 weeks off once you reach your 5th anniversary with Numan