Product Development & Marketing Manager

Role Overview

The Product Development & Marketing Manager is a hands-on product innovation marketer who will help shape what we launch next. This role turns consumer insights, clinical science, and market trends into new products and line extensions across our dietary supplement and topical hair care portfolios.

What You Will Do

Responsibilities include owning the competitive landscape, building a centralized competitive intelligence hub, supporting the Sr. Manager and Consumer Insights team, delivering regular competitive readouts, and building compelling business cases for new concepts.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in product development, innovation, and/or product marketing within supplements, OTC, beauty, or personal care, with a proven track record of taking products from concept to launch through a cross-functional stage-gate process.

Requirements

• 5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred
• Proven track record of taking products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses
• Demonstrated experience conducting competitive analysis and product benchmarking, with the ability to organize complex market and consumer information into clear, actionable recommendations
• Strong business acumen, including building business cases, forecasts, and pricing recommendations
• Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims (FDA, FTC & NAD), including taking claims through Regulatory and Legal review
• Experience writing product, creative, and copy briefs that drive clear, on-strategy work
• Ability to translate complex scientific and technical information into clear, compelling, consumer-friendly language
• Highly organized and detail-oriented; thrives managing multiple projects and shifting priorities in a fast-paced environment
• Advanced Excel and PowerPoint skills; SPINS, Circana or Amazon data experience a plus
• Excellent written and verbal communication and cross-functional collaboration skills

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA/HSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Free meditation app membership (Headspace)
• Free monthly Nutrafol subscription
• Pet insurance discounts and benefits