Integrated Marketing Manager II – Power Utilities

Role Overview

Develop and implement integrated marketing strategies to drive awareness, engagement, and growth across power utilities, renewables, and industrial markets. Lead demand generation initiatives and own vertical-specific content strategies.

What You Will Do

Develop and lead integrated marketing plans, translate product and business priorities into integrated vertical marketing programs, and lead demand generation initiatives across digital marketing, content marketing, webinars, social media, events, email marketing, and sales enablement channels.

Why It Might Be a Fit

Ideal candidate has 10+ years of B2B marketing experience with increasing responsibility across integrated marketing, demand generation, industry or vertical marketing, partnership marketing, or related work.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• 10+ years of B2B marketing experience with increasing responsibility
• Experience developing annual marketing plans and translating business objectives into integrated marketing programs and campaigns
• Understanding of the customer journey, demand generation, lead nurturing, customer acquisition, segmentation, and marketing performance measurement
• Experience using CRM and marketing automation tools such as Salesforce, Marketo, or similar platforms
• Experience coordinating marketing initiatives across a complex, global organization

Benefits

• Medical, dental, and vision plans
• Flexible spending accounts
• Short-term and long-term disability benefits
• Critical illness, accident insurance, and life insurance
• 401(k) retirement plan
• Employee stock purchase plan
• Tuition reimbursement
• Caregiver, personal, and parental leave
• Back-up care services
• Paid time off including volunteer time
• Well-being program
• Legal & identity theft protection