Marketing Manager

Role Overview

Oakworks is a family-owned company that produces medical and spa equipment. The Marketing Manager will help build a wide array of products with a great team of people.

What You Will Do

The ideal candidate will develop and execute an annual marketing plan, define positioning and messaging for each product category, and manage website content, search engine optimization, paid advertising, email marketing, social media, and lead-generation programs.

Why It Might Be a Fit

The ideal candidate combines strong writing and creative judgment with commercial discipline and the ability to manage multiple product markets.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience
• Five or more years of progressive marketing experience, including ownership of campaigns, budgets, and measurable business results
• Management or leadership experience preferred
• Experience marketing physical products through dealer, distributor, or business-to-business channels; medical equipment, wellness, spa, or manufacturing experience preferred
• Strong writing, editing, project management, and presentation skills, with the ability to explain technical features in clear customer language
• Practical experience with website content management, email platforms, customer relationship management systems, search marketing, and web analytics
• Ability to interpret campaign and sales data, prioritize investments, and communicate recommendations to leadership
• Experience coordinating creative resources, vendors, and cross-functional teams. Prior responsibility for supervising employees, conducting performance reviews, and coaching staff.

Benefits

• Medical
• Dental
• Company paid vision
• Company paid ST/LT Disability
• Company paid life insurance
• PTO
• Paid holidays
• 401k

Tagged as: Project Management