Senior Analyst, Marketing Analytics

Role Overview

We are seeking a Senior Analyst to join our Performance Strategy team within a leading health agency supporting pharmaceutical clients. This role sits at the intersection of data, strategy, and storytelling – transforming complex, multi-source datasets into actionable performance insights that drive measurable business impact.

What You Will Do

Lead data extraction, cleansing, and preparation across web analytics, media platforms, survey/research tools, and healthcare claims datasets. Analyze performance trends across ATUs to identify drivers, risks, and optimization opportunities.

Why It Might Be a Fit

The ideal candidate is technically fluent, strategically minded, and confident translating data into compelling narratives. You will connect the dots across ATUs, integrating web analytics, media performance, research tools, and healthcare claims data to inform optimization and long-term growth strategies.

Requirements

• 2-3 years of experience in analytics, performance strategy, or a related role (healthcare/pharma or agency experience preferred)
• Strong experience pulling, manipulating, and preparing large datasets for analysis
• Technical fluency in: Web analytics platforms (Google Analytics, Adobe Analytics), Media performance data (paid search, paid social, programmatic, display), Survey and research tools (Mintel, Kantar, MARS), Healthcare claims data (IQVIA, Symphony Health)
• Proficiency in Excel and SQL; experience with data visualization tools such as Looker, Tableau or Power BI
• Strong analytical and strategic thinking skills with the ability to synthesize across multiple data streams
• Proven ability to translate complex data into clear, compelling insights
• Excellent written and verbal communication skills
• Intellectual curiosity to stay current on industry trends
• AI Fluency: Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies. Ability to adapt to new tools and integrate AI responsibly into day-to-day work is expected

Benefits

• Competitive benefits package

Tagged as: Data Visualization, Excel, Google Analytics, Looker, Power BI