Senior Analyst, Marketing Analytics

Role Overview

We are seeking a Senior Analyst to join our Performance Strategy team within a leading health agency supporting pharmaceutical clients. This role sits at the intersection of data, strategy, and storytelling – transforming complex, multi-source datasets into actionable performance insights that drive measurable business impact.

What You Will Do

Lead data extraction, cleansing, and preparation across web analytics, media platforms, survey/research tools, and healthcare claims datasets; Analyze performance trends across ATUs to identify drivers, risks, and optimization opportunities; Develop cohesive, insight-driven stories that influence client and internal strategic decision-making.

Why It Might Be a Fit

Ability to connect performance metrics to broader business and patient impact; Comfort working across ATUs and synthesizing insights at both granular and enterprise levels; Strategic mindset — not just reporting on data, but explaining why it matters and what to do next.

Requirements

• 2-3 years of experience in analytics, performance strategy, or a related role (healthcare/pharma or agency experience preferred)
• Strong experience pulling, manipulating, and preparing large datasets for analysis
• Technical fluency in: Web analytics platforms (Google Analytics, Adobe Analytics); Media performance data (paid search, paid social, programmatic, display); Survey and research tools (Mintel, Kantar, MARS); Healthcare claims data (IQVIA, Symphony Health)
• Proficiency in Excel and SQL; experience with data visualization tools such as Looker, Tableau or Power BI
• Strong analytical and strategic thinking skills with the ability to synthesize across multiple data streams
• Proven ability to translate complex data into clear, compelling insights
• Excellent written and verbal communication skills
• Intellectual curiosity to stay current on industry trends
• AI Fluency: Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies. Ability to adapt to new tools and integrate AI responsibly into day-to-day work is expected.

Benefits

• Competitive benefits package

Tagged as: Data Visualization, Excel, Google Analytics, Looker, Power BI