GTM Strategy & Activation

Role Overview

This role owns GTM readiness across the full customer lifecycle, from first conversation through deployment, adoption, and expansion. The work requires a relentless drive to solve complex challenges with real-world stakes.

What You Will Do

Key responsibilities include building messaging and positioning, developing competitive positioning, equipping SEs and FDEs with demo stories, and ensuring the field understands launch and pricing readiness.

Why It Might Be a Fit

The ideal candidate will have experience in product marketing, GTM strategy, sales engineering, solutions architecture, or professional services for a technical B2B product, with strong expertise in messaging, positioning, personas, and competitive strategy.

Requirements

• 5+ years in product marketing, GTM strategy, sales engineering, solutions architecture, or professional services for a technical B2B product
• Strong expertise in messaging, positioning, personas, and competitive strategy, grounded in customer experience
• Field experience: Experience driving readiness across both pre-sales and post-sales technical audiences
• Technical acumen: Enough technical depth to learn quickly and explain complex concepts clearly
• Customer centricity: Experience working directly with customers and deployment teams and turning real-world problems into scalable solutions
• Cross-functional influence: A track record of influencing teams you don’t own and getting your work adopted across an organization
• Strong presentation and facilitation skills, with the ability to adapt to sellers, engineers, consultants, executives, and customers
• Strong judgment and prioritization—you know what to build, what to reuse, and when to push back
• Agility: Comfort operating in an early, rapidly changing market where products, pricing, competitors, and customer needs evolve quickly
• Willingness to travel for customer engagements, field events, QBRs, and partner sessions

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Flexible spending account
• Paid leave (including PTO and parental leave)