Senior Digital Strategy and Growth Manager

Role Overview

As a Senior Digital Growth & Personalization Manager, you’ll be the strategic advisor and thought partner to our Digital Strategy team—helping define what to test, why it matters, and what the results mean for our customers. You’ll own the intersection of customer research, testing strategy, and stakeholder guidance, building a testing roadmap grounded in deep understanding of B2B buyer journeys.

What You Will Do

Test and personalization strategy, own roadmap management, customer journey research, hands-on test ownership, insights & analysis, stakeholder leadership & storytelling, technical fluency & collaboration.

Why It Might Be a Fit

5+ years of growth, experimentation, or optimization experience with a track record of managing testing roadmaps and building strategic plans across marketing functions, segmentation & targeting expertise, personalization campaign management, customer research & synthesis, testing platform expertise, strategic stakeholder communication, technical literacy, B2B mindset.

Requirements

• 5+ years of growth, experimentation, or optimization experience with a track record of managing testing roadmaps and building strategic plans across marketing functions
• Segmentation & targeting expertise
• Personalization campaign management
• Customer research & synthesis
• Testing platform expertise
• Strategic stakeholder communication
• Technical literacy
• B2B mindset

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• RRSP with a match
• Healthcare spending
• Telemedicine
• Paid leave (including PTO and parental leave)