Senior Industry Solutions Marketing Manager, Public Sector

Role Overview

The Senior Industry Solutions Marketing Manager, Public Sector owns the vertical marketing strategy and go-to-market execution for Omnissa’s U.S. Federal and State, Local & Education markets. This person brings deep Public Sector expertise and serves as the marketing lead for the vertical, connecting Omnissa’s product and solution strategy to the needs, buying dynamics, priorities, and growth opportunities of Federal and SLED customers.

What You Will Do

Develop and own the annual and quarterly marketing strategy for Federal and SLED, evaluate market opportunities, build differentiated GTM strategies, develop a deep understanding of Public Sector customers, translate Omnissa’s platform into relevant Public Sector value propositions, design integrated marketing programs, and establish measurable goals for Public Sector marketing.

Why It Might Be a Fit

This is a strategy and execution role for someone who can operate as the marketing business owner for the vertical. The person should be able to move from market assessment and customer understanding to GTM strategy, program design, field activation, and measurement of business results.

Requirements

• 10+ years of B2B technology marketing, solutions marketing, industry marketing, product marketing, field marketing, or related go-to-market experience
• Significant experience in U.S. Federal and/or SLED technology markets
• Deep understanding of how government organizations evaluate, procure, deploy, and expand enterprise technology
• Strong knowledge of Federal and SLED buying cycles, procurement practices, budget dynamics, partner ecosystems, and market structures
• Experience developing vertical or market strategies and carrying them through cross-functional execution
• Exceptional messaging, storytelling, and content strategy skills
• Demonstrated ability to evaluate market opportunities, prioritize investments, design integrated marketing programs, and connect marketing activity to pipeline and revenue outcomes
• Experience working closely with enterprise or Public Sector sales organizations and translating business priorities into marketing programs
• Strong understanding of demand generation, account-based marketing, pipeline management, customer expansion, and enterprise sales cycles
• Ability to work with ARR, pipeline, opportunity, account engagement, conversion, and campaign-performance data and use that information to guide decisions
• Strong cross-functional leadership skills and the ability to drive execution across teams without direct reporting authority
• Strong executive communication and presentation skills
• Experience in endpoint management, digital workspace, EUC, cybersecurity, enterprise SaaS, cloud, or adjacent enterprise technology markets is highly desirable

Tagged as: Account-Based Marketing, Pipeline Management