Marketing Analytics – Lifecycle

Role Overview

As a member of the marketing analytics team, you’ll help build the data infrastructure and analytical capabilities needed to drive smarter lifecycle marketing decisions and business impact at OnePay. You’ll focus on establishing the measurement and attribution frameworks needed to understand how lifecycle marketing impacts customer behavior, product engagement, and business outcomes.

What You Will Do

Analyze LCM performance, identify opportunities to optimize individual campaigns and the broader customer journey, and translate findings into actionable insights that drive business impact.

Why It Might Be a Fit

You’ll partner cross-functionally with marketing, product, engineering, and data teams to improve measurement capabilities, connect marketing activity to product outcomes, and inform broader business and marketing strategies.

Requirements

• 3-7 years of professional experience in marketing analytics with experience with lifecycle as a plus.
• Demonstrated track record in marketing analytics, including hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization.
• Advanced SQL and AI skills, with the ability to independently pull and analyze complex datasets.
• Strong analytical thinking and problem-solving skills — you can go from ambiguous questions to clear insights.
• Intellectual curiosity to look beyond the ‘what’ and answer the ‘why’.
• An act-like-an-owner mentality. We have a bias toward taking action.

Benefits

• Competitive base salary
• Stock options
• Health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact