Role Overview
The Senior Analyst, Customer Marketing Analytics will play a key role in driving performance and optimization across marketing channels supporting OneMain’s existing customers. This role will partner closely with Marketing, Product, and business teams to measure channel effectiveness, identify opportunities to improve customer engagement, and drive business growth.
What You Will Do
Own performance measurement and analytics across multiple customer marketing channels, including Direct Mail, outbound Calling, and other customer engagement channels, providing visibility into channel effectiveness, customer response, creative testing, and business outcomes.
Why It Might Be a Fit
The ideal candidate combines strong analytical capabilities with business curiosity and a collaborative mindset, moving beyond reporting what happened to understanding why it happened and identifying opportunities to improve future performance.
Requirements
- Bachelor’s degree in a quantitative or business discipline
- 2+ years of experience in analytics, marketing analytics, customer analytics, business analytics, or other complex, data-driven problem solving
- Strong experience using data to identify business performance drivers and translate findings into actionable recommendations
- Experience querying and analyzing large datasets using tools such as SQL, SAS, Python, R, or similar analytical tools
- Experience developing or managing dashboards, recurring reporting, and performance measurement
To apply for this job please visit myhrhome.wd1.myworkdayjobs.com.
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