Regional APAC Digital Marketing Manager (Malaysia)

Role Overview

The APAC Digital Marketing Manager (GL3) is responsible for leading regional digital strategy and execution, driving audience growth, artist visibility, and commercial performance through innovative strategic partnerships, and data-driven marketing initiatives.

What You Will Do

Oversees digital marketing execution for ONErpm across Asia, and drives decisions on the allocation of the digital marketing budget and team resources to maximize impact.

Why It Might Be a Fit

Minimum 3 – 5 years of experience in a marketing role development within the music, entertainment, or media industry, expertise in digital platforms, and demonstrated success developing and executing large-scale digital marketing campaigns with measurable results.

Requirements

• Minimum 3 – 5 years of experience in a marketing role development within the music, entertainment, or media industry
• Expertise in digital platforms including Meta, Google, TikTok, YouTube, and major DSPs
• Demonstrated success developing and executing large-scale digital marketing campaigns with measurable results
• Deep understanding of music marketing, streaming ecosystems, audience growth strategies, and fan engagement
• Experience managing cross-functional projects and collaborating with artists, managers, labels, agencies, and platform partners
• Strong analytical skills with experience interpreting campaign performance data, KPIs, and ROI metrics
• Experience overseeing budgets, forecasting, and campaign optimization across multiple markets
• Knowledge of influencer marketing, social media trends, and emerging digital platforms
• Excellent communication, leadership, and organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Experience with CRM, audience data collection, and fan acquisition strategies including email, SMS, and retargeting
• Ability to work effectively across diverse cultures, teams, and international markets
• Strong strategic thinking and problem-solving abilities with a results-driven mindset