Head de Brand Marketing I Híbrido

Role Overview

Define the Onfly brand marketing strategy, lead the evolution of positioning and brand architecture, and lead the Brand Marketing team.

What You Will Do

Develop leaders, elevate the quality of decisions, and build a team with autonomy and responsibility for results. Lead the integrated brand and product campaign strategy, transforming business challenges and insights into relevant creative concepts.

Why It Might Be a Fit

The ideal candidate has a solid experience in Brand Marketing leadership, with responsibility for strategy, teams, budget, and results. They should have a proven history of building, repositioning, or expanding brands, with demonstrable contribution to business growth.

Requirements

• Complete degree in Graphic Design, Advertising, and Propaganda, Communication, or related areas
• Solid experience in Brand Marketing leadership, with responsibility for strategy, teams, budget, and results
• Proven history of building, repositioning, or expanding brands, with demonstrable contribution to business growth
• Mastery of marketing and business indicators, including CAC, conversion between funnel stages, win rate, sales cycle, average ticket, and CAC payback
• Ability to identify how positioning, communication, and value perception influence acquisition, purchase decision, and customer expansion
• Consistent experience in go-to-market of products and solutions, from defining public and value proposition to adoption and commercial results
• Leadership experience in integrated campaigns, combining creative excellence, media strategy, and measurable results
• Mastery of positioning, brand architecture, segmentation, research, and purchase behavior
• Analytical capacity to connect brand, market, and business data, formulate hypotheses, and make decisions under uncertainty
• Knowledge of metrics and methods of measuring brand, such as awareness, consideration, preference, brand lift, and incrementality
• Consistent use of AI, with concrete examples of application in processes, decisions, or deliveries and ability to expand its adoption by the team
• Knowledge of tools such as HubSpot, Claude, Google Analytics, Uncover
• Experience in developing leaders and multidisciplinary teams and in strategic direction of agencies and partners
• Executive communication and ability to influence decisions and align priorities among different areas
• Advanced English

Benefits

• Desconto em farmácia
• Psicoterapia online — Vittude Wellhub e TotalPass
• Bolsa de 90% para estudos de idiomas
• Descontos em graduações e pós-graduações (UNA, UNIBH e Anhanguera)
• Licença Maternidade/Paternidade estendida
• Voucher de R$200,00 no Onhappy — nossa plataforma de viagem a lazer

Tagged as: Google Analytics, HubSpot