Marketing Lead (LATAM Expansion)

Role Overview

Lead the marketing strategy for Latin America, defining priorities and action plans aligned with positioning, commercial growth, and international expansion objectives of Onfly. Structure and develop the LATAM marketing operation, establishing processes, tools, indicators, and routines that support the company’s growth in different markets.

What You Will Do

Plan and execute demand generation and customer acquisition strategies B2B, connecting marketing initiatives to the commercial pipeline and revenue generation. Manage integrated marketing initiatives, including content, paid media, SEO, GEO, inbound marketing, outbound marketing, automation, and partnerships.

Why It Might Be a Fit

Solid experience in Marketing, with generalist performance and ability to connect strategy, execution, and business results. Experience in leading projects, initiatives, or marketing operations, with autonomy to define priorities, make decisions, and deliver results.

Requirements

• Solid experience in Marketing
• Experience in leading projects, initiatives, or marketing operations
• Experience with B2B marketing, demand generation, and customer acquisition strategies
• Practical knowledge of different marketing channels
• Experience with CRM and marketing automation, especially HubSpot
• Knowledge of Google Analytics 4 (GA4), data analysis, and performance indicator tracking
• Knowledge of SEO and GEO (Generative Engine Optimization)
• Experience with planning, managing, and optimizing paid media campaigns
• Practical knowledge of AI-based marketing tools applied to strategy, production, analysis, and optimization
• Fluent Spanish, mandatory
• Intermediate level English
• Availability for national and international travel

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa sponsorship
• Relocation assistance