Product Marketing Manager

Role Overview

OnPay is a fast-growing software company seeking a Product Marketing Manager to own and drive the go-to-market strategy for small and midsize businesses (SMBs). The role involves developing a deep understanding of customers, identifying market opportunities, and leading cross-functional initiatives to drive business growth.

What You Will Do

The Product Marketing Manager will own initiatives from strategy through execution, working closely with Product, Sales, Growth Marketing, and Customer Experience to turn insights and ideas into measurable results.

Why It Might Be a Fit

The ideal candidate will have a strong ownership mindset, strategic thinking, and execution skills, with a genuine interest in understanding what motivates customers and using insights to make better decisions.

Requirements

  • 5+ years of experience in product marketing, go-to-market strategy, or a closely related field
  • Experience developing product positioning, messaging, and go-to-market strategies that drive measurable business results
  • Proven ability to lead complex, cross-functional projects from strategy through execution and measurement
  • Experience using customer research, market insights, competitive intelligence, and performance data to inform strategic decisions
  • Strong written and verbal communication skills
  • Familiarity with marketing automation, CRM, and analytics tools such as HubSpot, Salesforce, Marketo, or similar platforms

Benefits

  • Base salary + bonus + stock options
  • 4 weeks PTO + paid holidays
  • Medical/Dental/Vision
  • Short- & Long-Term Disability
  • Life Insurance
  • Fertility Benefits
  • Parental Leave
  • 401(k) with company match

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To apply for this job please visit careers.onpay.com.

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