Role Overview
The role involves leading top overseas beauty brands’ entry and expansion in Vietnam, defining local brand positioning, running end-to-end creative campaigns, and adapting global strategy into local market success across online and offline channels.
What You Will Do
The responsibilities include building and refining Vietnam brand positioning, analyzing target consumers and market trends, defining local Go-To-Market (GTM) plans, setting and executing multi-channel marketing plans, and monitoring competitor moves and consumer trends.
Why It Might Be a Fit
The ideal candidate will have a sharp, culturally connected marketing background, with deep knowledge in the Beauty and Personal Care industry, and experience in building brand positioning and go-to-market strategies in a new or fast-growing market.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
- 5–8 years of progressive marketing experience, including at least 2–3 years in a managerial or brand leadership role.
- Proven experience in the Beauty & Personal Care or FMCG/Cosmetics industry is strongly preferred.
- Prior experience supporting an international brand’s market entry or expansion into Vietnam is a strong advantage.
- Demonstrated track record of building brand positioning and go-to-market strategies in a new or fast-growing market.
Benefits
- Salary: Negotiable
- Phone allowances
- Full salary in probation
- Tet, performance bonus
- Premium Health Insurance
- Full insurance package
- 15 Annual Leave + 3 Sick Leave
- Work from home: 1 day/week
- Laptop provided
To apply for this job please visit linkedin.com.
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