Senior Lifecycle Marketing Manager – Partnerships

Role Overview

onX is seeking a Senior Lifecycle Marketing Manager, Partnerships to own the lifecycle strategy and experience for users who come to onX through our partners. This role will use customer behavior and performance data to develop the lifecycle strategy and roadmap for these audiences, then bring that strategy to life across activation, onboarding, engagement, and conversion.

What You Will Do

The Senior Lifecycle Marketing Manager will design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze, making thoughtful channel and experience decisions based on customer behavior, business goals, and potential impact to the product experience.

Why It Might Be a Fit

The ideal candidate will have 7+ years of experience in lifecycle, CRM, or growth marketing, with a strong analytical fluency and ability to independently explore customer behavior and performance data using Amplitude or similar product analytics tools.

Requirements

• 7+ years of experience in lifecycle, CRM, or growth marketing
• Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention
• Strong analytical fluency and ability to independently explore customer behavior and performance data using Amplitude or similar product analytics tools
• Experience managing lifecycle marketing programs across multiple products or business lines
• Proficiency with Braze or a comparable lifecycle marketing platform
• Strong AI fluency and ability to use AI effectively across the workflow

Benefits

• Competitive salaries
• Annual bonuses
• Equity
• Comprehensive health benefits
• Paid parental leave
• 401k matching
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds
• Flexible time away package