Senior Brand Manager

Role Overview

The Senior Brand Manager will be responsible for crafting and driving Allegra Brand strategy for India, creating an Integrated Brand Plan, and managing A&P investments. They will also build the Allegra Innovation pipeline, work with stakeholders to commercialize NPDs, and launch and scale up NPDs.

What You Will Do

The main responsibilities of the Senior Brand Manager include managing market share, sales growth, and profitability for the portfolio in India, developing a Marketing calendar, managing A&P budget, designing integrated marketing campaigns, and monitoring competition.

Why It Might Be a Fit

The ideal candidate will have a proven track record of managing all aspects of a successful product, be able to develop product and marketing strategies, and have excellent written and verbal communication skills.

Requirements

• 5+ years of experience in Marketing Function with significant exposure to HCP marketing
• Graduate in Science/Pharmacy
• Post Graduate Degree in Management, with a specialization in Marketing from a top management institute (Preferred)
• Basic Financial Management Knowledge
• Analytical ability including computer application knowledge
• Microsoft – PPT, Excel, word skills