Trade Marketing Manager

Role Overview

The Trade Marketing Manager is responsible for end-to-end in-platform trade marketing delivery, with a focus on developing practical trade marketing plans, managing the marketing calendar, and optimizing paid media and traffic initiatives.

What You Will Do

The role involves developing and executing joint platform campaigns, managing A&P budgets, tracking campaign results, and identifying improvement opportunities.

Why It Might Be a Fit

The ideal candidate will have 6+ years of experience in e-commerce trade marketing, with a deep knowledge of at least one leading China e-commerce ecosystem and the ability to apply learnings across channels.

Requirements

• Bachelor’s degree or above in Marketing, Business Administration, E-commerce or a related discipline
• 6+ years of relevant experience in e-commerce trade marketing, digital commerce marketing or related commercial marketing roles
• Practical experience with marketing activities, media/traffic tools, activation mechanics, vendor or agency management, and the end-to-end campaign process from planning to review