B2B Marketing Lead, ANZ

Role Overview

The ANZ B2B Marketing Lead is responsible for developing and executing a marketing strategy to drive measurable pipeline and adoption across Australia and New Zealand. They will partner with cross-functional teams to set local priorities, activate relevant programs, and bring ANZ customer and market insights into broader planning.

What You Will Do

The role involves owning ANZ B2B marketing strategy, planning and running integrated marketing programs, adapting global and regional campaigns for local audiences, creating high-impact local content, and building partner marketing strategies.

Why It Might Be a Fit

The successful candidate will have experience driving measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs, and a strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand.

Requirements

• 10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial ANZ B2B market experience
• Proven experience driving measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs
• Proven experience building and executing account-based marketing (ABM) programs for strategic enterprise accounts, with measurable account engagement and pipeline impact
• Strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand, including trust, risk, privacy, procurement, partner influence, and stakeholder alignment
• Full professional English fluency with strong writing, editing, and content production judgment for audiences across Australia and New Zealand
• Demonstrated ability to work cross-functionally with Sales, Product Marketing, Comms, Legal, Partnerships, and regional and global teams
• Strong project management skills and proven ability to manage multiple programs, agencies, vendors, budgets, and stakeholders
• Analytical ability to connect marketing activity to pipeline, account engagement, adoption, and business outcomes
• Demonstrated ability to own market strategy and hands-on execution, prioritise investment, and build repeatable marketing capabilities in ambiguous environments
• Strong stakeholder influence and ability to bring local customer and market insight into regional and global planning
• Proven ability to build and execute integrated marketing plans across relevant B2B channels, including brand, digital, and influencer channels

Benefits

• Competitive salary
• Bonus/commission
• Stock options
• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid holidays
• Flexible working hours
• Professional development opportunities