Growth Marketing Manager – Web & Organic, SMB Ads

Role Overview

The SMB Ads Marketing team is building an opportunity for small and medium-sized businesses to connect with customers in new ways. The Growth Marketing Manager will own the SMB Ads web strategy and experimentation roadmap, combining customer insight, analytical rigor, and product judgment to grow qualified discovery and improve conversion.

What You Will Do

The Growth Marketing Manager will own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation. They will grow organic discovery through search, content, and GEO, and analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements.

Why It Might Be a Fit

The ideal candidate will bring 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth, with measurable acquisition, activation, or revenue impact. They will demonstrate ownership of web experiences and experimentation programs that improve conversion from discovery to activation.

Requirements

• 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth
• measurable acquisition, activation, or revenue impact
• ownership of web experiences and experimentation programs
• experience growing qualified traffic through SEO, content, and generative engine optimization (GEO)
• hands-on experience testing landing pages, personalization, and onboarding flows to drive incremental growth
• experience implementing web instrumentation, attribution, and experimentation tools with technical partners
• experience using AI to accelerate research, prototyping, content development, and analysis

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• 401(k) or retirement plan
• Stock options
• Flexible work arrangements
• Professional development opportunities