Portfolio Product Marketing Lead

Role Overview

The Portfolio Product Marketing Lead will own the global audience marketing strategy for small and medium-sized businesses, shaping clear narratives that show how AI helps SMBs solve everyday business challenges. This leader will build content, customer stories, thought leadership, events, and integrated programs that drive ChatGPT Business subscriptions, team adoption, seat expansion, and long-term growth.

What You Will Do

The role involves owning SMB audience strategy and positioning, leading thought leadership and content strategy, developing go-to-market programs, and partnering with Growth and channel teams on integrated campaigns.

Why It Might Be a Fit

The ideal candidate will have 12+ years of experience in B2B marketing or go-to-market leadership, with a strong analytical mindset and experience connecting marketing investments to conversion, adoption, retention, expansion, and revenue outcomes.

Requirements

  • 12+ years of experience in B2B marketing or go-to-market leadership
  • Experience building programs that drive SMB adoption and growth at a technology, SaaS, or AI company
  • Strong analytical mindset and experience connecting marketing investments to conversion, adoption, retention, expansion, and revenue outcomes

Benefits

  • Flexible work arrangements
  • Professional development opportunities

To apply for this job please visit jobs.ashbyhq.com.

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