Senior Growth Marketing Specialist

Role Overview

As a Senior Growth Marketing Specialist at OpenGov, you’ll own the complete go-to-market lifecycle for products, features, and campaigns, developing positioning and messaging, crafting integrated demand gen programs, building enablement collateral, executing launches, and measuring impact.

What You Will Do

You’ll build and launch integrated multi-channel campaigns to drive qualified pipeline for targeted personas and accounts, create compelling marketing content, develop GTM messaging and positioning, and define market segmentation, personas, and ICP insights.

Why It Might Be a Fit

We’re looking for a hands-on, analytical, and strategic marketer who can synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives, and drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments.

Requirements

• 5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments
• Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results
• Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle
• Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development
• Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights

Benefits

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave, wellness stipends, and HSA contributions
• Professional development and growth opportunities
• A collaborative office environment with weekly catered lunches