Lifecycle Marketing Manager

Role Overview

The Lifecycle Marketing Manager owns how prospects and customers hear from Opiniion — from first touch through onboarding, adoption, renewal, and expansion. This is a hands-on role for a marketer with 3–5 years of experience who likes both writing the email and reading the dashboard.

What You Will Do

Design and execute lifecycle email campaigns, build reports and dashboards, write and produce content for each stage of the funnel, manage paid media campaigns, track open, click, conversion, MQL, pipeline, and retention metrics.

Why It Might Be a Fit

Opiniion is committed to exceptional service and innovation, and is shaping the future of resident engagement. The company culture values real autonomy, collaboration, innovation, and building a team that truly cares—about clients, their residents, and each other.

Requirements

• 3–5 years of B2B marketing experience, with a focus on lifecycle, email, or demand generation.
• Hands-on HubSpot experience building emails, workflows, lists, forms, landing pages, and reports.
• A track record of developing email campaigns and nurture programs with measurable results.
• Strong writing and content creation skills, with samples across emails, blogs, case studies, or landing pages.
• Experience managing paid media on LinkedIn, Google, and/or Meta, including budget and performance.
• Experience with customer marketing programs related to adoption, retention, advocacy, or referrals.
• Comfort setting goals, reading performance data, and adjusting campaign plans based on results.
• Strong organization and project management skills, with the ability to manage multiple campaigns and deadlines.
• Ability to work in the office in Lehi, Utah.

Benefits

• Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage.
• 401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%
• Pre-tax Health Savings Accounts (HSA).
• Paid Parental Leave for all new parents (including adoption or foster care).
• Unlimited Time Off policies.
• 10 Paid Holidays annually.
• Monthly Wellness Reimbursement benefit.