Manager of Performance Marketing – Crecera

Role Overview

The Manager of Performance Marketing is responsible for driving customer acquisition, paid traffic growth, and profitable revenue through data-driven marketing investments. This role owns paid media strategy, acquisition performance, affiliate and partnership programs, and marketing measurement across the Sports Business Unit.

What You Will Do

Develop and execute acquisition strategies across search, shopping, paid social, video, affiliate, influencer, live shopping, and emerging channels while optimizing customer acquisition cost (CAC), marketing return on ad spend (MROAS), and new customer growth.

Why It Might Be a Fit

Success in this role is measured by profitable customer acquisition and business growth, including MROAS, customer acquisition cost (CAC), new customer growth, paid traffic performance, and partner-driven revenue.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field
• 5+ years of experience in performance marketing, growth marketing, customer acquisition, or digital marketing
• Experience managing significant paid media budgets across search, shopping, paid social, video, affiliate, and influencer channels
• Demonstrated success driving customer acquisition, reducing CAC, improving ROAS, and growing revenue
• Experience managing agency relationships and external marketing partners
• Experience managing affiliate programs, influencer partnerships, creator commerce initiatives, or strategic partnerships
• Strong understanding of attribution models, audience development, testing methodologies, and marketing analytics
• Experience with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Merchant Center, and related marketing technologies
• Proven ability to translate performance insights into actionable business recommendations
• Strong analytical, communication, project management, and cross-functional leadership skills

Benefits

• Salary Range: $90,000 – $130,000 annually
• Eligibility for annual incentive compensation
• Comprehensive benefits programs, including medical, dental, and vision insurance
• Health savings and flexible spending accounts
• Life and disability insurance
• 401(k) retirement savings plan with company match
• Paid time off
• Paid holidays
• Employee merchandise discounts
• Other wellness and employee assistance programs