Role Overview
The Senior Demand Generation Manager will grow demand for Optery for Business, expand ABM efforts, and work with enterprise account executives to prioritize accounts, engage buying committees, and generate qualified opportunities.
What You Will Do
The role involves building and expanding ABM programs, working with enterprise account executives, creating conversations, and helping advance deals. The Senior Demand Generation Manager will lead demand generation planning, run integrated campaigns, and improve conversion.
Why It Might Be a Fit
The ideal candidate will have 10+ years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business. They will have experience building or expanding an ABM program, working with enterprise account executives, and generating qualified pipeline in a sales-led environment.
Requirements
- 10+ years of B2B marketing experience
- Ownership of demand generation programs for a SaaS or technology business
- Experience building or substantially expanding an ABM program
- Experience working directly with enterprise account executives
- Strong understanding of enterprise buying committees and complex sales cycles
- Demonstrated success generating qualified pipeline in a sales-led environment
- Experience developing demand generation programs across multiple channels
- Strong analytical skills and ability to turn campaign, account, and CRM data into clear recommendations
- Clear writing and communication skills
- Hands-on experience with marketing automation and CRM platforms
- HubSpot experience is valuable; familiarity with Dreamdata or similar attribution tools is a plus
Benefits
- Base salary: $150K – $170K + Bonus
- Great health, dental, and vision insurance
- 401k program with employer match
- Paid time off policy
To apply for this job please visit jobs.ashbyhq.com.
Follow us on social media