CRM Analyst

Role Overview

The CRM Analyst will form part of the Customer Value area, responsible for transforming data into actions that drive business growth. The role involves analyzing customer data, designing and implementing CRM strategies, and collaborating with various teams to define data-based communication plans.

What You Will Do

The main functions of the role include analyzing customer data, designing and implementing CRM use cases, building advanced customer segmentations, defining and executing personalized communication plans, and monitoring daily CRM results.

Why It Might Be a Fit

The ideal candidate will have a results-oriented mindset, analytical thinking, and the ability to communicate with different areas, as well as demonstrable experience in programming and data exploitation with SQL.

Requirements

• University degree in ADE, Statistics, Mathematics, Economics, or related fields
• 3-4 years of experience in data analysis, CRM, or similar functions
• Experience in programming and data exploitation with SQL
• Results-oriented mindset, analytical thinking, and ability to communicate with different areas
• Demonstrable experience in CRM, relational marketing, loyalty, or ecommerce environments

Benefits

• Exclusive discounts and financing options
• Life insurance
• Corporate University
• Continuous professional development
• Study aids for employee children
• Own Medical Service
• Flexible remuneration plan