Marketing Automation Specialist – Salesforce Marketing Cloud

On Site Full TimeMadrid, Community of Madrid, SpainOptima Retail

Role Overview

The role is part of a unique project in the insurance sector, combining innovation with tradition. The team is diverse, and evolution and customer service are priorities. The work is a shared passion, and the team is looking for someone who enjoys building experiences, building and operating automated campaigns, and who feels comfortable moving between data, technology, and marketing.

What You Will Do

The role involves building, launching, operating, and optimizing omnichannel campaigns within Salesforce Marketing Cloud, ensuring that each communication reaches the right moment, through the right channel, and with the right personalization. The role requires working with data continuously, integrating files, creating operational segmentations, and ensuring the quality of information used in campaigns.

Why It Might Be a Fit

The team values experience with channels such as SMS and WhatsApp within Salesforce Marketing Cloud, knowledge of artificial intelligence applied to marketing, and experience with collaborative tools. The team is looking for someone who can transform a campaign brief into a well-built and tested journey within Salesforce Marketing Cloud, with a focus on quality, personalization, and results.

Requirements

  • Minimum experience of 3 years working with Salesforce Marketing Cloud
  • Solid knowledge of SQL for segmentations, Query Activities, Data Extensions, and data exploitation
  • Experience in AMPscript for advanced personalization of communications
  • Ability to create and adapt responsive emails through HTML and CSS
  • University degree in areas such as Communication, Marketing, Advertising, Computer Science, or related disciplines

Benefits

  • Discounts and financing options
  • Life insurance
  • Corporate University
  • Continuous training for professional development
  • Study aids for employees’ children
  • Own Medical Service
  • Flexible remuneration plan

Tagged as:

To apply for this job please visit wd3.myworkdaysite.com.

RevOps Careers Favicon

Get the latest RevOps jobs every Monday.

No noise. Just the best GTM roles, curated weekly.

We don’t spam! Read our privacy policy for more info.

Get the full Role Intel for this job

ReLoop.me’s full Role Intel shows the real level behind the title, an estimated pay range, a must-have checklist and the questions to ask before you apply.

Tired of manual job applications?

JobCopilot auto-applies to thousands of RevOps and GTM roles on your behalf — so you can focus on interviews, not applications.

Applying for this role?

Tailor your resume to this exact role — hiring managers notice the difference.

Latest articles on the blog

RECRUITERS!

Reduce the risk of your recruitment process (applicant quality, long and inefficient process) by selecting from a relevant pool of candidates.

POST A NEW JOB NOW!