Marketing Manager

Role Overview

The Marketing Manager will take ownership of the marketing function and shape how Optimised is seen as the company grows. The role will involve setting the marketing strategy, generating leads, creating content, building partnerships, and looking after the brand.

What You Will Do

The Marketing Manager will plan and run multi-channel campaigns, create content, and represent the company at events. They will also work closely with Sales to agree on what a good lead looks like and track what’s working.

Why It Might Be a Fit

The ideal candidate will have a strong B2B marketing experience, a track record of generating leads, and experience of building partnerships. They will also be comfortable using AI tools, have a good eye for brand and design, and be able to convey real passion and belief in the business.

Requirements

• CIM qualification or equivalent
• Strong B2B marketing experience in a professional services environment
• Experience of setting, or closely supporting, the marketing strategy and delivering it hands-on
• A track record of generating leads and supporting pipeline growth
• Experience of building partnerships that deliver commercial results
• A good eye for brand and design, with the ability to create content yourself
• Comfortable using AI tools day to day, and keen to keep learning
• Experience of using Claude is desirable
• Proven experience managing and improving websites, including SEO, user experience and performance analytics
• Strong digital marketing skills, including PPC, SEO, email, social media, CRM and marketing automation, and up to date with the latest digital trends
• HubSpot experience desirable
• Demonstrable experience of developing multi-channel campaigns and content strategies
• Confident using data to measure performance and make decisions
• An excellent writer who can make complex or technical subjects clear and engaging
• The gravitas and confidence to be front facing, including presenting, speaking at events and representing the business externally
• The ability to influence and challenge at all levels, including senior leadership
• Bold and curious, with the drive to try new things and the ability to move quickly when priorities change
• Able to work under pressure to tight deadlines, with strong time management and attention to detail
• Experience of managing a marketing budget and external suppliers
• Ability to convey real passion and belief in the business and support the drive to a net zero world
• Purpose driven mindset
• An open and approachable manner, backed up by high moral and ethical standards
• Passion for social or environmental issues
• Proactive attitude that brings drive, energy and passion to the role
• The ability to work in a fast-paced environment and be a strong team player
• Exceptional communication and interpersonal skills with the ability to build strong relationships both digitally and in person

Benefits

• 25 days annual leave increasing to 28 days with length of service (+ bank holidays)
• Option to buy / sell up to 3 days holiday each year
• Contributory pension scheme (5% matched)
• Life insurance
• Private medical insurance
• Enhanced family leave policies
• Award-winning employee assistance helpline and online GP service
• Cycle to work and EV car scheme
• Annual railcard
• Annual flu jab and eye test
• A professional development and sustainability allowance
• Two sustainable holiday travel days
• One paid volunteering day each year for a charity of your choice
• Up to one professional membership fee paid for by the Company each year
• Reward for introductions scheme