Head of Growth

Role Overview

The Head of Growth will double the number of businesses Optix serves, defining and proving acquisition channels while keeping costs sustainable. They will own marketing strategy and performance, leading the existing marketing team and building it along the way.

What You Will Do

The Head of Growth will set the growth strategy, shape Optix’s position, develop acquisition channels, improve conversion, lead delivery and learning, own advertising and investment, and own marketing measurement.

Why It Might Be a Fit

The ideal candidate will have substantial experience in B2B marketing, hands-on experience leading acquisition in a small team, and good judgment about which customers to focus on and how to reach them.

Requirements

• Substantial experience in B2B marketing
• Hands-on experience leading acquisition in a small team
• Good judgment about which customers to focus on and how to reach them
• Experience owning growth goals and using results to decide where to invest
• Experience measuring how prospects become paying customers

Benefits

• Competitive salary compensation
• Employee Stock Option Plan offering
• Excellent health and dental coverage program provided by Sunlife
• Mission-driven workplace experience with a positive, collaborative and supportive team culture
• Personal and professional growth opportunities
• Healthy snacks and locally roasted coffee
• Team lunches and activities
• Annual health and fitness credit
• A beautiful, waterfront Gastown office and a flexible hybrid workplace plan