Head of Marketing

Role Overview

We are looking for a Head of Marketing from a premium food and drink or hospitality background who has a genuine passion for speciality coffee and a curiosity about the people, producers and craft behind it. Working closely with our founder and our Head of Creative, you will help shape Origin into the most aspirational and respected speciality roaster in the UK, and the leading speciality roaster in Europe.

What You Will Do

Partner closely with our Head of Creative to make sure every marketing activity reflects the brand consistently. Shape Origin’s next stage of growth. Provide strategic leadership for marketing, defining priorities, managing budgets, building a high-performing team and implementing robust performance metrics to drive brand growth, customer acquisition and revenue generation.

Why It Might Be a Fit

You love speciality coffee and have a drive to understand it on a deeper level such as the producers, roasters, cafés and the people who care about all of it. You have senior marketing experience in speciality coffee, premium food and drink or hospitality.

Requirements

• At least 7 years in marketing, including 3+ years leading a team or function, ideally at a premium consumer, food & drink or hospitality brand.
• Able to set a clear marketing strategy and turn it into measurable plans that teams across the business can deliver.
• A record of growing a brand across several channels: direct-to-consumer, retail/cafés and wholesale
• Commercial awareness: comfortable setting KPIs, tracking spend and reporting on ROI to the leadership team.
• Experience building and owning the marketing calendar and budget, setting clear priorities and timelines for the wider team to implement.
• A strong grasp of e-commerce and digital marketing (CRM, paid media, SEO, subscriptions and retention), so you can work closely with the dedicated e-commerce team, aligning marketing activity to support the strategy they set.
• Experience managing PR agencies and building good relationships with press and media, from setting the PR strategy to measuring coverage.
• Experience working closely with a creative or brand team, setting clear marketing objectives and channel requirements that feed into their briefs.
• Confident using data and insight to make decisions and measure performance across channels.
• A collaborative leader who works well across teams, including creative, copy, e-commerce, coffee, sales, wholesale, cafés and operations.
• Able to prioritise in a fast-moving, growing business.
• Experience communicating sustainability and impact credibly, without greenwashing.

Benefits

• 26 days’ holiday, including your birthday off, plus 8 flexible bank holidays
• Unlimited coffee and discounts on merchandise and partner products
• B Corp certified and proudly independent
• People-first culture with meaningful, values-led work
• SCA training and learning opportunities for everyone
• Enhanced family leave, sick pay, period leave, and personal days
• 5% employer pension contribution
• 24/7 Employee Assistance Programme and GP service
• 2 paid volunteering days each year