Lead Digital Marketing Manager

Role Overview

The Lead Digital Marketing Manager will take ownership of Ounass’s cross-channel paid media investment strategy, ensuring marketing budgets are allocated effectively to drive sustainable growth, customer acquisition, and commercial performance.

What You Will Do

The Lead Digital Marketing Manager will own and manage the cross-channel paid media budget, define investment allocation frameworks, lead the budget reallocation process, and analyse channel and market performance to identify opportunities to optimise investment.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in performance marketing, with proven ownership of significant multi-channel paid media budgets, and strong analytical capabilities, including proficiency in SQL and a solid understanding of statistical testing.

Requirements

• 8+ years of experience in performance marketing
• Proven ownership of significant multi-channel paid media budgets
• Strong analytical capabilities, including proficiency in SQL and a solid understanding of statistical testing
• Experience working with Marketing Mix Models (MMM), interpreting model outputs, challenging assumptions, and translating findings into investment decisions
• Demonstrated ownership of marketing forecasts, with accountability for forecast accuracy and commercial performance
• Strong commercial understanding of key marketing and business metrics, including GMV, CAC, customer lifetime value (CLV), contribution margin, marginal returns, and payback periods

Tagged as: Forecasting, SQL