Head of B2B Marketing & Product Marketing

Role Overview

As Head of B2B Marketing & Product Marketing, you will lead the development of our B2B marketing activities, bringing together product marketing, go-to-market strategies, demand generation, and sales enablement into an integrated commercial approach.

What You Will Do

You will translate complex products, platform features, data, and AI-related topics into clear customer benefits and compelling stories.

Why It Might Be a Fit

Several years of experience in B2B marketing, product marketing, or demand generation, ideally in a SaaS, software, platform, or technology environment.

Requirements

• Several years of experience in B2B marketing, product marketing, or demand generation
• Proven experience in positioning, value propositions, go-to-market strategies, and sales enablement
• Experience in demand generation and managing marketing performance based on pipeline and revenue KPIs
• Strong understanding of complex digital products and the ability to translate technical complexity into clear customer benefits
• Experience working closely with Sales and Product teams
• Experience with CRM, marketing automation, lead management, and analytics
• Leadership experience and a passion for developing people, teams, and organizational structures
• Strong strategic thinking combined with a hands-on mentality
• Excellent German and English communication skills

Benefits

• Pro Plus Version of the Outdooractive App – Free for All Employees
• First Aid Courses
• Flexible Working Hours
• Company Pension Scheme
• Support in Difficult Times
• Sustainability
• Catering & Energy
• Environmentally Friendly Mobility & Fitness
• Corporate Benefits & DRV Travel Industry Card
• Team Events & Traditions
• Gifts
• Family, Values & Future