Head of B2C Marketing & Growth

Role Overview

As Head of B2C Marketing & Growth, you will lead the development and evolution of our B2C marketing activities, with a clear focus on new customer acquisition, subscription growth, and retention. You will work closely with Growth, Product, Tech, Community, and our international markets to develop scalable growth strategies to attract new users to Outdooractive, successfully activate them, and convert them into paying Pro and Pro+ subscribers throughout the customer journey.

What You Will Do

Your responsibilities will include developing and owning the B2C marketing and growth strategy, managing paid and organic acquisition, working closely with Product and Growth to optimize the funnel from reach and app installs/account creation through trials to subscriptions, and developing initiatives to improve trial rates, conversion, Pro/Pro+ subscriptions, and renewals.

Why It Might Be a Fit

To be successful in this role, you will need several years of experience in a senior B2C, consumer, or growth marketing role, ideally with previous leadership responsibility, and a strong understanding of paid and organic growth, as well as relevant funnel and marketing KPIs.

Requirements

• several years of experience in a senior B2C, consumer, or growth marketing role
• proven experience in new customer acquisition, conversion, CRM/lifecycle marketing, and retention
• experience with digital products, apps, subscription, membership, or e-commerce business models
• strong understanding of paid and organic growth, as well as relevant funnel and marketing KPIs
• experience in developing and scaling customer acquisition channels
• experience with integrated campaigns and cross-channel customer journeys
• experience in leading and developing teams, managing agencies, and coordinating cross-functional projects
• strong commercial mindset and data-driven approach to decision-making
• experience working in international organizations or markets is a plus
• ideally, you have a genuine interest in outdoor activities, travel, sports, or digital consumer products
• excellent German and English communication skills

Benefits

• Pro Plus Version of the Outdooractive App – Free for All Employees
• First Aid Courses
• Flexible Working Hours
• Company Pension Scheme
• Support in Difficult Times
• Sustainability
• Catering & Energy
• Environmentally Friendly Mobility & Fitness
• Corporate Benefits & DRV Travel Industry Card
• Team Events & Traditions
• Gifts
• Family, Values & Future