Senior B2B Product Marketing Manager

Role Overview

As a Senior B2B Product Marketing Manager, you will work on a unique product that combines tradition, nature, and modern innovation. You will be part of an international team of developers, cartographers, and experts who are passionate about driving the product forward.

What You Will Do

You will develop and sharpen B2B positioning, value propositions, and core messaging for our business types, translate product features into clear customer benefits, and create sales materials, presentations, and enablement content for Sales, Customer Success, and resellers.

Why It Might Be a Fit

You will be convinced by your several years of experience in B2B product marketing, B2B marketing, or a comparable market-facing role, and your ability to translate complex product capabilities into clear customer benefits and concise messaging.

Requirements

• Several years of experience in B2B product marketing, B2B marketing, or a comparable market-facing role
• Experience with digital products that require explanation, ideally in SaaS, platform business, or tourism technology
• Strong understanding of B2B sales processes, go-to-market, demand generation, and sales enablement
• Ability to translate complex product capabilities into clear customer benefits and concise messaging
• Experience with websites, landing pages, webinars, campaigns, and lead generation
• Strong market and customer understanding, along with confident stakeholder management
• Structured, independent, and execution-focused way of working
• Excellent written and verbal communication in German and English

Benefits

• Pro Plus Version of the Outdooractive App – Free for All Employees
• First Aid Courses
• Flexible Working Hours
• Company Pension Scheme
• Support in Difficult Times
• Sustainability
• Catering & Energy
• Environmentally Friendly Mobility & Fitness
• Corporate Benefits & DRV Travel Industry Card
• Team Events & Traditions
• Gifts
• Family, Values & Future