Senior Growth Marketing Manager

Role Overview

The Senior Growth Marketing Manager will own the digital B2C funnel from user acquisition through long-term customer retention, combining performance marketing, lifecycle communication, data analysis, and conversion optimization.

What You Will Do

The role involves managing paid media activities, analyzing and improving registration, onboarding, trial, and subscription conversion, developing lifecycle communication strategies, and planning and evaluating A/B tests.

Why It Might Be a Fit

The ideal candidate will have several years of experience in growth marketing, performance marketing, or lifecycle marketing, strong analytical skills, and the ability to translate data into clear decisions and actions.

Requirements

• several years of experience in growth marketing, performance marketing, or lifecycle marketing
• strong understanding of digital funnels and subscription, app, SaaS, or e-commerce business models
• solid experience with paid media, CRM and lifecycle communication, and marketing automation
• experience with analytics, tracking, attribution, A/B testing, and conversion optimization
• strong analytical skills and the ability to translate data into clear decisions and actions
• a hands-on mindset with a willingness to actively execute campaigns and experiments
• experience managing external agencies or specialist partners
• excellent German and good English communication skills
• interest in outdoor activities, digital products, and user-centric growth

Benefits

• Pro Plus Version of the Outdooractive App – Free for All Employees
• First Aid Courses
• Flexible Working Hours
• Company Pension Scheme
• Support in Difficult Times
• Sustainability
• Catering & Energy
• Environmentally Friendly Mobility & Fitness
• Corporate Benefits & DRV Travel Industry Card
• Team Events & Traditions
• Gifts
• Family, Values & Future