Principal Lead Product Marketing Manager

Role Overview

The Growth team is focused on maximising the potential of all titles Outfit7 ships. It brings together user acquisition, creative strategy, ASO, data, and product collaboration under one roof, with full-funnel accountability for the games in its portfolio.

What You Will Do

Help with the full-funnel growth strategy for assigned titles, setting quarterly plans aligned with the game roadmap and LiveOps calendar, with growth rate (DAU/MAU/revenue) as your north star. Implement the end-to-end strategy across all acquisition channels: paid UA across key networks, organic search and browse, brand partnerships, influencer marketing, and LiveOps promotion.

Why It Might Be a Fit

A full-funnel mindset: you understand that acquisition metrics are inputs to growth rate, not the goal itself, and you make decisions accordingly. Strong analytical ability with the confidence to build your own models, and turn complex data into clear recommendations.

Requirements

• 5+ years of hands-on experience in growth marketing or user acquisition for mobile games or apps, ideally IAP or subscription-based titles.
• Proven track record managing titles across multiple lifecycle stages, from prototype and soft launch through to global scale.
• Demonstrated success in optimising campaigns toward ROAS and LTV targets across multiple major networks simultaneously.
• Experience working with MMPs and navigating iOS ATT, SKAdNetwork, and privacy-first measurement constraints.
• Hands-on experience with ASO, store A/B testing, and organic growth levers beyond keyword optimisation is a strong advantage.
• Experience mentoring or leading other UA or growth team members is a plus.

Benefits

• Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period.
• Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
• Participation in attractive projects.
• Development opportunities through training, seminars, and conferences
• Choice of sport, fitness, educational, and entertainment activities outside of work.
• Healthy meals in the office
• Flexible working hours
• 24 days of paid vacation
• Participation in a discretionary bonus plan.
• Christmas bonus (subject to internal policies).
• Flexible working hours