Go-to-Market Lead

Role Overview

The Go-to-Market Lead will run the engine that fills Outra’s pipeline: generating qualified leads for our direct and agency sales teams, delivering our PR and events strategy, and getting more from every partner we market with.

What You Will Do

The Go-to-Market Lead will drive qualified leads for sales, own the demand plan for direct and agency sales, and align with sales on targeting, messaging, and deal-closing tools.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in B2B marketing, demand generation, or growth marketing, with expertise in analytics tools, CRM systems, and marketing automation.

Requirements

• 8+ years in B2B marketing, demand generation or growth marketing
• Experience of PR, events and partnership marketing
• Expertise in analytics tools and CRM systems
• Experience managing multi-channel B2B campaigns
• Ability to forecast growth outcomes and align them with revenue targets