Product Marketing Associate

Role Overview

The Product Marketing Associate will support go-to-market (GTM) initiatives for technology practices across Data & Analytics, AI, Digital, Automation, Cloud, and Business Applications. The role will involve understanding technology, researching markets, developing engaging content, and contributing creative ideas to strengthen market visibility and generate demand.

What You Will Do

Key responsibilities include understanding assigned practice offerings, developing solution positioning and messaging, translating technical capabilities into clear market-facing content, and creating campaign themes and messaging.

Why It Might Be a Fit

The ideal candidate combines good writing and research capabilities with an interest in technology, business storytelling, and demand generation.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field
• MBA in Marketing is an advantage
• 2–3 years of experience in B2B technology marketing, product marketing, solution marketing, or related roles
• Strong content writing, storytelling, research, and presentation skills
• Ability to understand technical concepts and simplify them into clear business-oriented messaging
• Experience developing marketing collateral, blogs, presentations, solution briefs, or campaign content
• Good understanding of B2B marketing, digital campaigns, and lead generation fundamentals
• Strong PowerPoint skills and proficiency with common content development and research tools
• Ability to work collaboratively with technical SMEs, sales, and marketing teams
• Good organizational skills, attention to detail, and ability to manage multiple assignments