Role Overview
This role focuses on strategy and orchestration with hands-on execution. Our performance marketing team builds and runs the ads, and you’ll guide their targeting and rationale. Product marketing writes the content, and you’ll brief them on what’s needed and by when. You’ll help ensure the quality and coherence of both the ads and content that go into the program.
What You Will Do
Account strategy and execution. Collaborate on which accounts we target, how we tier them, and when an account moves from cold to active. Buying committee mapping. Identifying the roles inside each account that matter, C-level tech leaders and decision makers, C-1 influencers and champions, and building a different reach plan for each of them. Campaign strategy. Designing and approving every campaign in the program, including channel sequencing, offers, and timing.
Why It Might Be a Fit
5 to 7 years in B2B marketing, with at least 2 of those running account-based or targeted campaigns into named accounts. Experience marketing a B2B SaaS product or IT services. You understand the difference between an account, a segment inside an account, and a buying committee, and you can explain how you would reach each one differently.
Requirements
- 5 to 7 years in B2B marketing
- Experience marketing a B2B SaaS product or IT services
- Working knowledge of HubSpot or a similar CRM, LinkedIn Campaign Manager, and account intent or engagement tools
Benefits
- Competitive salary and performance-based bonuses
- Comprehensive health insurance
- Paid time off and flexible working hours
- Professional development opportunities and support for continuing education
To apply for this job please visit p99soft.keka.com.
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