Marketing Director – Government & Public Sector

Role Overview

This is a senior leadership opportunity to lead marketing and public affairs for Government & Public Sector – one of PA’s most strategically important areas. The role requires a curious, commercially minded marketing leader who understands how policy, reputation, and market engagement come together to create growth.

What You Will Do

The successful candidate will set the marketing strategy, shape go-to-market priorities, develop new markets and audiences, and lead integrated marketing programmes to create a sustained journey from reputation and engagement to demand and pipeline.

Why It Might Be a Fit

The ideal candidate will have significant leadership experience in B2B marketing, public affairs, corporate affairs, or a closely related discipline, with a strong record of shaping and delivering strategies that build reputation, create demand, and contribute to measurable commercial growth.

Requirements

• Established marketing leader with the credibility to influence at the most senior levels
• Significant leadership experience in B2B marketing, public affairs, corporate affairs, or a closely related discipline
• Strong record of shaping and delivering strategies that build reputation, create demand, and contribute to measurable commercial growth
• Deep understanding of the UK government and public sector landscape, including geopolitical, policy, and regulatory dynamics
• Proven ability to advise, influence, and constructively challenge senior executives, Partners, and other demanding stakeholders
• Experience leading integrated, multi-channel campaigns and thought leadership programmes
• Strong political judgement and experience of senior stakeholder engagement across government, industry, and policy communities
• Experience leading, coaching, and developing multidisciplinary teams, managing senior talent, and creating clarity across a broad portfolio
• Commercial and financial acumen, including prioritising significant budgets and resources, managing risk, and holding teams and partners to account for outcomes

Benefits

• Health and lifestyle perks accompanying private healthcare for you and your family
• 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
• Generous company pension scheme
• Opportunity to get involved with community and charity-based initiatives
• Annual performance-based bonus
• Tax efficient benefits (cycle to work, give as you earn)