Role Overview
The Senior Specialist, Marketing Automation will own marketing campaign execution, enhance customer and prospect engagement programs, and provide Marketing Automation support to the global marketing team.
What You Will Do
Develop and optimize lead scoring, segmentation, and routing processes, improve system processes and automation rules, and develop and execute email programs.
Why It Might Be a Fit
The ideal candidate is a passionate, results-oriented self-starter who is analytical, tech-savvy, and has the capacity to be both a creative and strategic thinker.
Requirements
- 5+ years of experience with marketing automation systems
- Pardot/Account Engagement automation tools a plus
- Bachelor’s degree in marketing, business, or related discipline
- Experience with B2B marketing strategy, especially in a complex buying cycle
- Basic knowledge of HTML and CSS; JavaScript a plus
- Expertise in email best practices; Marketing/copywriting/editing skills a plus
- Experience with CRM software, Salesforce preferred
- Strong analytical skills
- Ability to manage multiple deadline-driven tasks simultaneously
- Keen attention to detail and strong organizational skills a plus
- Excellent interpersonal, written, and verbal communication skills
Benefits
- Dental insurance
- Vision insurance
- Salary range: $128,800.00 – $193,200.00
To apply for this job please visit pacbio.wd12.myworkdayjobs.com.
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